Kristy Pierre and Katherine Farley are proud of their roots.
Root 75, their new floral design and home décor business, takes its name from a play on words. The moniker notes the literal roots that support their blooms, as well as Route 75, the official name for the stretch of road that includes their location, Orange Avenue.
Most importantly to the partners, the business name connotes the roots the pair have established in Coronado.
Farley was born at Sharp Coronado Hospital.
“I’ve been here since minute one,” she laughs.
She met Pierre in fourth grade at Central Elementary, now known as Village Elementary.
“We were that typical Arizona family,” Pierre said, “who came to Coronado for the summers and then moved here.” Now married with two children, Pierre’s husband is part owner of nearby Island Carpets.
After graduating from Coronado High School, Pierre attended San Diego State University and worked in the financial sector, while Farley attended the University of Colorado at Boulder and worked at floral design companies in both Chicago and New York City.
Their friendship and business collaboration has resulted in several opportunities. The two have booked weddings, are handling walk-in business and list Temecula wineries and the Darlington House of La Jolla as some of their clients.
There are other floral design companies in Coronado, but the partners want Root 75 to be different.
“Our flowers are out on the tables,” Farley says. “We want you to smell, touch and look at the quality.”
“There are more options available than ordering the (standard) dozen long-stemmed red roses,” Pierre says.
“In fact,” Farley adds, “the shorter the arrangement, the longer it lasts.”
Their home décor merchandise includes vases and votives, tea towels, baby bibs, notecards, garden accessories and the popular Orange and Park prints. Pierre calls it a “coastal fresh and clean” theme. They describe their design aesthetic as “modern vintage.”
The pair also plans to offer flower-arranging classes for adults and children.
For now, the two enjoy making the trek to the Carlsbad Flower Fields at least twice a week for fresh products. Their objectives are simple.
“Our (ultimate) goal is to supply someone with an arrangement they can be proud to display,” Farley says. “We want to create beautiful (arrangements) with a unique twist.”